5 Books that will Change your Life as a Business of 1

That’s not true. NO book will change your life, either personal or business.

Because buying a book and putting it on the shelf doesn’t teach you anything. And reading a book but not implementing what you learned may allow you to sound smart but won’t change anything for you.

These 5 books stand out in the world of business/self-help because they share 2 things:

#1: They’re easy to read – many business books are just a slog to get through. Each of these is presented in a clear, understandable, and easy-to-read way.

#2: You can pull out actions you can take right away. Ones that don’t require you to pivot your entire life or focus on making a difference. In short, they have actionable tips that WILL make a difference and that you CAN DO, or at least start doing, in short order.

The E-Myth by Michael Gerber

The E-Myth by Michael Gerber is a book that talks about the importance of entrepreneurs understanding the difference between working on their business and in their business. Too often, entrepreneurs get caught up in the day-to-day grind of working IN their business instead of ON their business.

That’s right! The original book was published in 1995 and is credited with the “Work ON your business instead of IN your business” phrase. 

Put simply, the E-Myth is about the misconceptions built into why many gig workers and self-employed people start their own businesses.

That misconception is that the SKILL they use or have developed as an employee is the entirety of the business that they’re in.

It’s a plumber who’s excellent at his/her work, works hard, and has become a key employee for a bigger company thinking, “I do the work and see what they charge; why do that? I’ll just do it myself!”

And the programmer who sees their code power a start-up or solve a big problem in the marketplace for THEIR bosses who thinks that all they need to get rich is to program well.

The e-myth lays out a roadmap for how a Pro-preneur can better prepare and better execute all the functions it takes to run a business, not just the core product or skillset being offered.

Some key takeaways from The E-Myth include:

What people say about E-Myth

“The E-Myth is one of the most influential business books of all time.” – Forbes

“A must read for every entrepreneur.” – Inc.

“The E-Myth provides a great framework for thinking about how to build a successful business.” – Entrepreneur

“A timeless classic that every entrepreneur should read.” – Business Insider

“If you’re an entrepreneur, this book is a must-read.” – Michael Gerber himself!

The E-Myth has sold over 4 million copies and has been translated into 29 languages. It’s easy to see why this book is so popular – it provides entrepreneurs with a step-by-step guide on how to build a successful business. If you’re looking to change your life as a business of 1, The E-Myth is a great place to start.

Buying Customers by Bradley Sugars

Buying Customers by Bradley Sugars is all about acquiring customers and keeping them loyal to your business. It’s important for businesses to have a steady stream of new customers, but it’s even more important to keep the customers you already have. 

Sugars provides readers with a step-by-step guide on how to find and keep customers. He also includes case studies and real-world examples to illustrate his points.

Some key takeaways from Buying Customers include:

The real gold in this book is Sugars idea about determining how much a customer is worth and how small changes in various stages of the customer journey can make a big impact on the bottom line.

What people say about Buying Customers

“Bradley Sugars knows the customer acquisition game better than anyone.” – Forbes

“A must-read for any entrepreneur who wants to grow their business.” – Inc.

“Buying Customers is a step-by-step guide for how to find and keep customers.” – Entrepreneur

“A great resource for any business owner who wants to grow their customer base.” – Business Insider

“If you want to learn how to acquire and keep customers, this is the book for you.” – Bradley Sugars himself!

Buying Customers has sold over 100,000 copies and is a New York Times and Wall Street Journal bestseller. It’s easy to see why this book is so popular – it provides entrepreneurs with a roadmap for acquiring and keeping customers.

Profit First by Mike Michalowicz

Mike Michalowicz, is an entrepreneur who has failed many times in his business ventures due to the lack of profitability and stability.

He claims that traditional accounting methods are not intuitive and can be difficult for entrepreneurs because they do not understand how much money will go towards taxes or what expenses need prior approval from their boards before being incurred.

And this leads to many businesses going broke – albeit slowly – and doesn’t give them the clear picture they need to make good business decisions.

The alternative method he outlines, which he calls “Profit First” starts with setting aside 10% as profit before any other calculations occur (Profit First by Mike Michalowicz is all about making your business profitable). It’s important for businesses to have a clear understanding of their finances and to make profits a priority.

Michalowicz provides readers with a step-by-step guide on how to make their business profitable. He also includes case studies and real-world examples to illustrate his points.

Some key takeaways from Profit First include:

What people say about Profits First:

“A great resource for entrepreneurs who want to make their businesses more profitable.” – Forbes

“Provides a step-by-step guide for how to make your business profitable.” – Inc.

“Packed with useful information and real-world examples that will help you change your life as a business of 1.” – Business Insider

“A must read for any entrepreneur who wants to grow their business.” – Bradley Sugars

If you want to make your business more profitable, this is the book for you. It will give you a clear understanding of your finances and help you make better business decisions.

Atomic Habits by James Clear

The title of this book says it all – Atomic Habits are small habits that you can do on a daily basis that will lead to big changes over time.

James Clear, the author, is a habit expert who has spent years researching and writing about the science of habit formation. In this book, he distills his findings down into an actionable framework that anyone can use to change their life for the better.

2 of the clear themes from the book if you’re on the path to personal or business-life improvements are:

Make it Easy

Putting things in place, so it’s not a chore to actually engage in your wanna-be new habit. Like if you want to start doing yoga stretches every morning when you roll out of bed, put the mat right next to your bed. In that way, you’ll both be reminded and be ready. 

Starting any new habit with a short time frame, like 2 minutes of weights after a regular walk, or just making TWO phone calls to potential customers BEFORE you check your social media.

Stacking Habits

This idea is to add a new habit to one you already do every day, so one habit triggers the new one.

As mentioned above, if you dislike calling potential clients directly but think it will improve your bottom line (it will), then make 2 calls BEFORE you check your social media. Or program it in right after you get your 2nd cup of coffee.

Some key takeaways from Atomic Habits also include:

What people say about Atomic Habits:

“A must-read for anyone who wants to change their life for the better.” – Oprah

“A comprehensive and practical guide to habit formation.” – Charles Duhigg, bestselling author of The Power of Habit

“I have recommended this book to everyone I know.” – Bill Gates

Skip the Line by James Altucher

James Altucher has a unique perspective on business and life, in general, that’s worth learning more about.

“Skip the Line” refers to ignoring the “paying your dues” process that’s endemic to many professions. During his many careers and business startups, James has made a habit of NOT advancing in the traditional way, ignoring the education and experience that everyone told him he must have in order to advance or even begin a new venture. 

One of the most motivational and easily implemented ideas in Althucher’s book is to exercise your “idea muscle” by writing down 10 new ideas every day. Without filtering for quality or developing them past, just writing them down in a list form.

The idea is that the more you do this exercise, the easier it will come to think of new ideas when you need them – like finding a new solution to help your existing clients or a way to find new ones.

Try it now! Write 10 things you can do on your next sales call or project that will make your customer happier, win you more business, or increase profits.

The book is full of actionable advice, including:

What people say about Skip the Line:

“This is the best book I’ve read in years.” – Tim Ferriss, bestselling author of The 4-Hour Workweek

“I could not put this book down. I read it in one sitting.” – Seth Godin, bestselling author of Tribes

“A must-read for anyone who wants to change their life for the better.” – Oprah

“A comprehensive and practical guide to habit formation.” – Charles Duhigg, bestselling author of The Power of Habit

What’s Next for You?

Being a company of 1 – gig worker, contractor, consultant, agent, broker or entrepreneur – requires constant re-motivation!

We all become stagnant in the way we do things, lose our motivation or drive, or hit that invisible ceiling where additional efforts don’t produce additional rewards.

Make some time. Read one or all of these books and implement ONE THING from each.

Your business will be better for it!