And your most effective marketing options
As a gig worker, you know how important it is to always be marketing yourself. You never know when your next job will come in, so you have to be proactive about finding work.
The good news is that there are some great benefits to marketing for gig workers.
First of all, marketing yourself can help you to stand out from the competition. When you market yourself effectively, you will be more likely to be noticed by potential clients and employers. This can help you to get more gigs and contracts.
Second, marketing can help you to build a strong online presence. Having a strong online presence is essential for gig workers these days. By using various marketing strategies, you can make sure that your name and face are out there for potential clients to see.
Third, marketing can help you to stay top of mind with potential clients. If you do a great job with your marketing, then potential clients will think of you first when they need someone for their next contract assignment. That leads to more and more regular work.
Fourth, marketing can help you to build relationships with existing or past clients. When you take the time to cultivate relationships with your clients after your job is complete, you will be more likely to get work from them in the future.
Marketing is a must if you want to stabilize or grow your business!
What kind of marketing should a Gig Worker do?
There are many different marketing strategies that gig workers can use to market themselves. Some of the most effective marketing strategies include creating a strong online presence, networking with potential clients, and building relationships with potential clients.
Email Marketing
Email marketing can be a great way to market yourself as a gig worker. By sending out regular emails to potential clients, you can stay top of mind with them and remind them of your services.
You can also use email marketing to build relationships with potential clients by responding to their inquiries and offering helpful advice.
And in spite of how much YOU may hate getting emails on occasion, if you get it right, past customers will look forward to your emails. You just have to offer valuable insights or information about their work.
For example, you may get THIS article as part of an email to our Membership – and you might OPEN that email if marketing was on your mind.
Best of all, actually doing email marketing is fairly easy. Most CRMs (customer resource management) software have email marketing built in – here are 2 great ones!
Social Media Marketing
Choosing the right social media platform for you and your business is important.
And a social media presence is a MUST for most independent workers.
But since you probably don’t have all the time in the world to post on the 87 different platforms out there, it’s best that you pick one that fits both your preferences and where you can find your customers.
If you offer professional services, like accounting and taxes or business consulting, then LinkedIn might be best.
However, if you’re a photographer or interior designer, Instagram might be better.
Website Marketing
Websites can be a VERY useful tool for marketing your gig services, and they should have the following:
Fit your niche market – in other words, if you’re an independent insurance agent that focuses on small businesses, that’s what your website should be about. And it should be immediately clear!
Demonstrate you know your client’s needs – by talking TO them, not just about yourself. For example, if you’re a real estate agent, you might talk about how you understand how hard it can be to know what house to pick and how important that decision is – BEFORE you mention how great you are.
A great Call to Action – you need to let people know what you want them to do! You would be surprised how much difference the right – Call me Now for today’s deals, Don’t put off getting the right insurance, etc. will make.
Marketing Ideas for Gig Workers and Contractors
There are many great benefits to marketing for gig workers. By taking the time to market yourself, you can make sure that you are always getting work and that you are building strong relationships with potential clients.
And, of course, there’s a lot more to Marketing than what’s detailed here. But these items should give you a great place to start!
Once you’re an Association for GigWorkers member, you’ll get access to regular webinars, discounted courses, and free consultations with Marketing Trusted Advisors – but don’t wait; keep reading about marketing your business here.
Marketing is an essential part of being a successful gig worker.
